“I AM MORE” Magazine represents a coherent AOC Brand identity with a modern edge, utilising the AOC’s classic ‘Gold” and sea blues to create a contemporary active colour palette. The conceptual design direction is the transition between past and present. The vast and open sand dunes represents a bold contrast between the Olympic Stadiums of times past which embraces the AOC Brand values and redefines the now and allows the “I AM MORE” tone of voice to become prominent.